why misspell names
Why Do Companies Purposely Misspell Their Own Name?
I just don't get it. Why do some companies purposely misspell their own names? Will somebody with Kraft or Tastee Freez please explain to me how the misspelling increases business?
Then shouldn't you be 'Rick
Then shouldn't you be 'Rick Lacks'? Just sayin'.
Aren't intentional
Aren't intentional misspellings easier to trademark? Craft would be harder to trademark than Kraft. Although in that specific case you have a simpler reason: James L. Kraft started the business.
Good point, Counselor Jimmy.
Good point, Counselor Jimmy. I can still fault Mr. Kraft for not changing his name, but, yeah, that thing about trademark makes sense.